Privacy Policy

1. Introduction

Back2LifeInk (“we,” “us,” or “our”), located at 10 Buttermill Ave., Unit 3, Concord, ON L4K 3X4, is committed to protecting the privacy of everyone who visits our website or contacts us about our tattooing and art services.

This policy explains how we collect, use, and protect your personal information in accordance with Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Ontario legislation. By using our website, you consent to the practices described here.

2. What information we collect

We collect only the information necessary to respond to your inquiries, process your orders, and improve our services. This may include:

• Contact details — your name, email address, and phone number, when you fill out our contact form.
• Inquiry content — details you share about tattoo ideas, reference images, or questions about our services or artwork.
• Purchase information — billing name, shipping address, and payment details when you purchase prints or original artwork through our store. Payment transactions are processed by a third-party payment provider; we do not store full card numbers.
• Usage data — technical information such as your IP address, browser type, pages visited, and time on site, collected automatically via cookies and analytics tools (see Section 5).

We do not knowingly collect personal information from anyone under the age of 16. If you believe a minor has submitted information to us, please contact us immediately.

3. Why we collect it

We use your personal information only for the purposes for which it was collected, including:

• Responding to your messages and booking inquiries.
• Processing and fulfilling orders for prints and original artwork.
• Sending order confirmations and shipping updates.
• Improving our website experience and understanding how visitors use it.
• Showing you relevant advertisements on Google and Meta platforms, based on your visit to our site (see Section 5).

4. Legal basis and consent

Under PIPEDA, we rely on your express consent when you submit a contact form or complete a purchase. You may withdraw your consent at any time by contacting us at the details in Section 9, though this will not affect any transactions already completed.

For advertising and analytics cookies, we seek your consent via our cookie banner when you first visit the site. You may update your cookie preferences at any time.

5. Cookies and third-party tools

Our website uses cookies and similar tracking technologies. Some are essential for the site to function; others help us understand traffic and deliver relevant ads. The third-party services we use include:

These services may transfer data to servers in the United States. Both Google and Meta maintain data processing agreements and participate in frameworks that provide safeguards for cross-border data transfers, consistent with PIPEDA requirements. You can opt out of Google Analytics via the Google Analytics Opt-out Browser Add-on and manage Meta ad preferences through your Facebook Ad Settings.

6. Sharing your information

We do not sell your personal information. We may share it only in the following limited circumstances:

• Service providers — payment processors, shipping carriers, and website hosting providers who assist us in running our business, and who are bound by confidentiality obligations.
• Advertising partners — Google and Meta, as described in Section 5, for ad delivery and measurement purposes.
• Legal requirements — if required by law, court order, or to protect the rights and safety of our clients or ourselves.

7. How long we keep your data

We retain personal information only as long as necessary for the purposes it was collected, or as required by law. Contact form submissions are retained for up to 2 years. Purchase records are retained for 7 years to comply with Canadian tax and accounting regulations. You may request deletion of your information at any time (see Section 8), subject to any legal retention obligations.

8. Your rights

Under PIPEDA, you have the right to:

• Access the personal information we hold about you.
• Correct any inaccurate or incomplete information.
• Withdraw consent for non-essential uses of your information.
• Request deletion of your personal information, where no legal obligation requires us to retain it.
• File a complaint with the Office of the Privacy Commissioner of Canada at priv.gc.ca if you believe your privacy rights have been violated.

To exercise any of these rights, please contact us using the details in Section 9. We will respond within 30 days.

9. How to contact us

For any privacy-related questions, requests, or concerns, please contact us at:

Back2LifeInk
10 Buttermill Ave., Unit 3
Concord, ON L4K 3X4
Canada
Email: beezzzart22808@gmail.com

10. Data security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, disclosure, or loss. Our website uses HTTPS encryption. In the event of a data breach that poses a real risk of significant harm, we will notify affected individuals and the Office of the Privacy Commissioner as required by PIPEDA’s mandatory breach reporting rules.

11. Changes to this policy

We may update this privacy policy from time to time to reflect changes in our practices or applicable law. The “last updated” date at the top of this page will reflect any revisions. We encourage you to review this page periodically.

This privacy policy is provided for informational purposes and reflects reasonable PIPEDA compliance practices for a small Ontario business. For legal advice specific to your situation, consult a qualified Canadian privacy lawyer.